The Top Tools Our Advertising Agency Uses (and How They Stack Up with Top Competitors)

Running a marketing agency requires some serious expertise. You have to have knowledge across marketing strategy, B2B and B2C communication, client relationships, closing sales, and a heck of a lot more. Fortunately, we are in the digital age — giving us access to many software tools to help us out with our work. These tools automate many of our company’s essential aspects allowing us to focus on what matters most: clients. 

You, too, can use digital marketing tools to increase efficiency and workflow. Understanding how to best utilize these tools will bring your brand to the top of the list of successful marketing agencies. That’s why we wanted to share a few of our tools compared to their top competitors, which might give your business a competitive edge. 

Project Management

When it comes to organizing and delivering literally everything you can think of related to project management, there’s Asana — and we’re in love. Asana has a modern and easy-to-use interface that includes scheduling, messaging, and reporting functions. Asana makes staying on top of deadlines easy and allows you to track the progress of your coworkers. We prefer Asana to programs like Monday.com because it offers more useful features and versatility for our company.



200+ integrations with unlimited annual actions50+ integrations with monthly action limitations

Task, project, and dashboard templates with customizable availabilityTemplates and prebuilt products for specific uses

Unlimited projects, tasks, and storage across all plansLimits on file storage

Workflow Management
List, calendar, Gantt, and kanban views availableCalendar, chart, Gantt, kanban, and timeline views available.

Basic is free forever
Premium begins at $10.99 per month
Business starts at $24.99 per month
Individual is free forever
Basic begins at $8 per month
Standard starts at $10 per monthPro starts at $16 per month

Internal Communications

Is there anything more seamless and integrated for internal communications than Slack? We’re not so sure. Slack is the spot (seriously) for direct, instant messaging that our employees use whether they’re working in the office or from home (or both, as is often the case). Slack allows you to message others in “channels” or via direct messages. (Our favorite channel is “#pets”, of course, because who doesn’t want to look at all the fur babies?) Slack also opens the door for different workspaces, allowing you to communicate with clients outside your organization by inviting them to special channels. It’s intuitive, straightforward, and makes chatting all day a breeze.


Microsoft Teams

Guest Access
Unlimited collaboration with users for paid plansLimited to five per account, even for paid plans

Better for smaller businesses, with more task-specific capabilities and messaging intimacyMore useful for larger businesses, with extra features for big corporations and broader messaging capabilities

In-app Help
Slackbot, an in-app help bot with search capabilities that provides information related to app navigation and usageHelp icon with links to Topics, Training, and “What’s New” with Microsoft Teams

Free is free forever
Pro begins at $7.25 per month
Business+ starts at $12.50 per month
Microsoft Teams Essentials is $4 a month
Microsoft 365 Business Basic begins at $6 per month
Microsoft 365 Business Standard starts at $12.50 per month per user.

External Communications

We prefer using Google Workspace for external communications. With an array of programs like Google Drive, Sheets, Meet, etc., Google Workspace makes everyday operations like sharing documents and arranging video calls simple. In an era where digital literacy is essential, Google Workspace’s basic interface is accessible and intuitive for almost all users. It has been a universal platform for businesses under 500 members since 2020.  

Google Workspace


Full set of collaboration and productivity tools including Docs, Sheets, Meet, Slides, Calendar, etc.ClickUp Docs, document sharing, whiteboards, and chat

Features across various apps that allow for specialization of tasks and communication effortsPlan, track, and manage any type of work with project management tools Advanced features may be overwhelming to newer users

Business Starter Plan begins at $6 per month
Business Standard Plan starts at $12 per month
Free Trial is free forever
Unlimited Plan begins at $5 per month
Business Plan starts at $12 per month

Graphic Design

Every digital marketer knows that eye-catching, well-produced graphics and videos have become two of the most essential assets. Programs like Photoshop and Adobe Illustrator can make successful graphic design tricky because they often require a specialized skill set. Enter Canva, a simple-but-powerful tool for graphic designing. Its intuitive interface produces anything from social media posts to blog content. Even better? It doesn’t require an incredibly specialized skill set: a few tutorial videos, and you’re in like sin.


Web-based graphic design platform for non-designers to create content in minutesPowerful photo editing and graphic design software for professionals that can take hours to perfect

Offers millions of stock photos, videos, audios, templates, and graphic elements for designsDoes not offer ready-made templates, stock images/videos, but offers more graphic design and editing features

Canva Free is free forever but has limitations
Canva Pro costs $12.99 per month for up to five users
Photoshop’s Single App Plan costs $20.99 per month

Grammar Check

Competency in communication is everything in marketing. And thankfully, there’s Grammarly, a useful tool to assist the proofreading and editing process of the content you create. While Grammarly can be a bit rigid with its suggestions, it works wonders to ensure the writing has proper flow and delivery, as well as correct spelling and grammar. The Pro version also checks for plagiarism and has customizable editing options.


Focuses on content’s punctuation, grammar, and clarity
Offers suggestions to resolve simple errors
Focuses on content’s syntax, structure, and style
Explains in-text suggestions

Offers many features with free version
Good for checking short articles, emails, and documents quickly
Very limited features with free version
Good for longer form writing as it checks for overuse and repetition
PricingFree Plan is free forever.
Premium Plan costs $12 a monthBusiness Plan starts at $15 a month per member
Free Plan is free forever.
Premium Plan costs $10 a month, billed yearly $120

Social Scheduling

If you’ve ever underestimated how long it will take you to feed the social media beast, you’re not alone. That’s why we are grateful for Buffer, an excellent and reliable program for our social scheduling processes. Buffer covers all our primary social media platforms — Facebook, Instagram, Twitter, and LinkedIn — and many more. Scheduling social media content takes work off your plate and optimizes posting efficiency. 



Allows you to connect to major platforms like Twitter, Facebook, LinkedIn, Instagram, etc.Allows you to connect to major platforms like Twitter, Facebook, LinkedIn, Instagram, etc.

Easy to use, publishing and post scheduling features available
Free accounts available
Connects with all social network platforms including Facebook ads
Canva integration feature

Essentials Plan costs $6 per month
Team Plan costs $12 a month
Agency Plan costs $120 a month
Professional Plan costs $25 per month 
Small Team Plan costs $42 a month
Agency Plan costs $85 a month

Implementing digital marketing tools will modernize your agency and increase your employee’s productivity and efficiency. Whatever tools you decide on (and we’ve only named a few!), the key is to use them consistently. The better organized you are, the better your company will perform — and the more revenue you’ll see in the bank. 

Click here for more information about the digital marketing tools we use at Vuepoint. You can also sign up for a consultation or join our newsletter!

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