Did you know there are approximately 9.5 million Google searches happening every minute? Don’t try to calculate an hourly total — unless you want your head to start spinning.
These nearly unfathomable numbers are the reality of today’s digital-driven world. That’s why search engine optimization (SEO) is just as important as ever, even in a new era of AI-informed search results.
Consumers are searching for everything — and they turn to Google first when they’re looking for local services. Healthcare-related services and questions often show up among those inquiries; in fact, 77% of patients start their journey via search engine, while Google records 70,000 healthcare searches every minute.
For local, family dental practices, ranking on the first page isn’t just about visibility — it’s about driving real discoverability, growth, and revenue for their business.
This SEO program case study shows how Vuepoint Advertising’s comprehensive, AI-informed SEO strategy transforms a business’s online presence. In this dental office’s case, that transformation has included an 85% increase in total impressions and a search ranking position that improved by 22% — all in just two short months.
This case study proves that a strategy-informed AI SEO approach doesn’t just boost rankings — it also builds awareness, engagement, and tangible ROI.
Why SEO Matters for Companies in the Age of AI
As AI-driven search is now shaping results’ population, fewer organic clicks are going to websites. That doesn’t mean SEO doesn’t matter anymore — it’s just that our approach to maximizing SEO must evolve.
Instead of chasing results like vanity metrics and empty clicks, businesses need an SEO approach that builds ongoing trust, authority, and measurable growth, especially in the context of AI.
After all, search can change the game for nearly every category of business with an online presence, including dentists. But the right SEO strategy is key.
Here’s how we approach SEO at Vuepoint Advertising:
- We target user relevance and audience intent. We look at the fundamental questions that consumers and prospective customers are asking, then evaluate how we can shape content to address those questions and ensure the right answers show up in search queries.
- We create E-E-A-T content. E-E-A-T stands for experience, expertise, authoritativeness, and trustworthiness, all factors that search engines value. Our E-E-A-T-prioritized content is strategically written to rank in both traditional and AI-powered searches.
- We focus on algorithmic visibility. It’s not only about good content — it’s about optimizing that content correctly and structuring the copy so it works for the AI-powered algorithms that inform search results.
- We prioritize the technical side. If a website is running slow, has outdated plug-ins, or doesn’t have the proper infrastructure, it has no chance of competing (much less winning) in the SEO game. So, we make sure the technical side is buttoned up.
- We don’t ignore keywords. Keywords and search terms are still important — but we get strategic about what terms can realistically gain rank over a three- to 12-month period.
Taken together, this approach is the winning alchemy behind our SEO success, and it’s what has driven the early results for a local family dentist, which you’ll see outlined in these AI SEO program case study results.
SEO Case Study Results: The First 60 Days
While SEO is a long game, Vuepoint Advertising has been able to make tremendous progress for a dentist office in just a few short months of work. Here’s how we made the results in this SEO performance case study happen.
Technical Maintenance: Creating a Strong Foundation
Here’s the thing: A website’s performance can make or break its ability to rank. That’s why we started by implementing a comprehensive technical maintenance plan for the dental office that hired us.
Here’s a snapshot of what that looks like — and the impressive results we’ve seen so far:
- We eliminated all site errors. Now, both SEMrush and Google Search Console show zero errors after optimization.
- We ensured stable site health.
- We maintained fast load speeds. Our goal was less than five seconds, with a Google PageSpeed score of 60+. Mission accomplished.
- We updated everything, including WordPress site plugins to ensure smooth operation, so nothing breaks or malfunctions mid-scroll.
These techy fixes and refinements may not be buzzy, but they help Google and other search engines trust the dentist’s site more, making for better, more efficient crawlability and higher organic rankings.
Content Optimization: Strengthening the Foundation
Experience, expertise, authoritativeness, and trustworthiness are all vital for a dentistry practice. After all, people want to know that they’re putting their oral care in good hands.
And a dental practice can’t just rely on word of mouth anymore — patients are searching online, comparing options, and often choosing one of the first providers that they see on Google.
That meant we had to make sure the dentist office not only showed up, but looked credible when it did. To that end, our agency focused on:
- Revamping the practice’s service pages so they weren’t just informative, but were designed to convert site visitors into new appointments and patients.
- Refreshing and enhancing product and collection pages to ensure they were aligned with better keyword targeting and the way people actually search for dental care.
- Avoiding blog posts that aren’t relevant by writing (or refining) articles to connect back to core services, building topical relevance and reinforcing the dental office’s authority.
As a result of this work, non-branded keywords began climbing rapidly. This has better positioned it to capture new patients who are actively searching for dental services.
July 2025: Early Wins for a Local Dentist
July marked the very first month of Vuepoint’s program, which delivered incredible results right out of the gate:
- Sessions from organic search increased by 25% month-over-month.
- The average session duration increased by 24%, with people spending nearly four minutes on the site. This indicates that site visitors are engaged in learning more about the practice.
- Organic search became the leading traffic driver to the site.
- Technical cleanup reduced errors down to zero, giving the dentist something to smile about: a clean bill of health. It’s now a trustworthy site to crawl.
- Google Search Console reinforced these results with more impressions, more clicks, and stronger average rankings.
Within about four weeks, SEO became a reliable tactic to fuel growth for the practice. It was a big win for the practice.
August 2025: More Momentum for the Dental Practice
The exponential July results were no fluke, as the momentum continued in August:
- The number of sessions from organic search continued to rise, increasing from about 150 to more than 200 in August.
- Keyword rankings also improved, with several search terms jumping up more than 40 positions.
- Backlinks increased to 317, which signals an increase in domain authority.
- In Google Search Console:
- Impressions rose by 85% to hit 12.4K.
- Clicks rose by 28%.
- Average position improved by 22%.
- CTR held steady around 1%. This is to be expected when impressions increase quickly.
In just two short months, the family dentistry went from being moderately visible online to outranking competitors and earning meaningful traffic from the exact patients staff wanted to welcome into their practice.
Vuepoint Brings a Whole New View on SEO
As we discussed in this SEO case study, this family dentist saw exponential gains in the first two months. The data speaks for itself.
But our SEO program is also designed for sustainable growth over time — and will continue to pay dividends.
The moral of the story? SEO isn’t optional; it’s essential for companies today. The businesses that invest in strategic, ongoing SEO programs win measurable growth in visibility, leads, authority, and ultimately, revenue.
By executing an expert-driven, AI-informed SEO approach that includes foundational best practices and future-forward strategy, we accelerate results for our clients.
If you want to climb the rankings, capture attention, and convert visitors into loyal customers, SEO works — and we’re here to prove it.
