Digital literacy has become one of the most essential characteristics of successful business over the past several years. With new technologies and advancements every day, staying alert and agile in the digital age is critical.
The world is flooded with various media today—from pop-up ads online to influencer postings on social media, there is no shortage of content to be spread around each day. If you want to make your business stand above the competition, consider 12 of the best dental marketing strategies to improve your business in 2023.
Develop a modern, user-friendly website that is optimized for conversions.
An up-to-date and easy-to-navigate website is one of the most beneficial assets a business can have in the digital age. A successful user experience is highly dependent upon interface accessibility and aesthetic. Optimizing your website may make a world of difference when it comes to client retention. Websites require periodic updating and maintenance. Keeping your site ahead of the curve plays a critical role in marketing.
Improve user experience across devices.
User experience refers to how a person feels when interacting with a specific interface. A well-designed user experience provides a positive interaction that meets the consumer’s needs and encourages them to remain loyal to a brand or product.
Considering the marketing value of your website, a positive user experience may be the deciding factor when convincing consumers to become potential customers. Websites should have simple layouts, be easy to navigate, and provide small amounts of information at any given time. You should also optimize your websites for mobile devices, considering over half of users worldwide use handheld devices to search the web.
Stay on top of your Google My Business Page.
Google has been a fundamental part of search engine optimization (SEO) as the digital age has evolved. SEO aims to align your website with a search engine’s ranking algorithm so it can be easily found and explored by viewers. Your Google My Business (GMB) page is another essential asset to positive business trends if you keep it well-maintained and clear. A company’s GMB page is a resource customers use to find hours, location, contact information, and reviews for products or services. This information appears in internet searches and on maps when users search things like “dentists near me.”
Establish long-term influencer-brand relationships.
Word-of-mouth advertising is one of the best marketing strategies. People are far more likely to try a product or service if they have heard good things from a trusted source. Influencer marketing, a collaboration between a brand and an individual with a large and specific following, takes word-of-mouth advertising and modernizes it in the digital era.
While this form of marketing is not unique to 2023, many brands are taking advantage of more authentic connections to their customers by employing “brand ambassadors.” These ambassadors allow the brand to create lasting relationships with customers and partners by consistently promoting their brand over time.
Post authentic, video-based content to build and support your community.
As the digital marketing era becomes more prevalent, video content is crucial to businesses that are looking to spread awareness about their brand. According to surveys, 91% of consumers want consistent online video content from various brands. Authentic content related to your practice, team, and day-to-day operations will make your business stand out from the competition. Videos allow customers to feel comfortable with a brand and help build a community for those looking to join.
Make a content calendar for social media platforms.
Social media impressions are vital to helping your business maintain a strong presence and grow amongst competition. Although social media may seem like an intimidating field to delve into, developing a consistent social content calendar is an easy way to break the barrier. Creating content you can post over an extended period of time and organizing that content is the first step to effective social media marketing.
Actively engage with online reviews.
Consumer reviews on your Google My Business page are some of the biggest influences on public perception of your brand and Google’s priority of your business’s information. By engaging with and responding to reviews, either good or bad, your brand will instill confidence in customers and improve your overall Google ratings at the same time. Data shows that 76% of consumers regularly read online reviews when browsing for local businesses. Responding to reviews expands your reach to new customers, and the higher your business’s rating on Google is, the more it will be advertised over lower-rated competition.
Invest in Paid Search and Paid Ad campaigns.
Each of the ideas listed thus far is crucial for maintaining consistent brand awareness, but none will reach their full marketing potential without the assistance of paid search. Both paid search and ad campaigns prioritize getting your business to the front of the line when customers look for a specific product or service. Paid campaigns work to get users exposed to your business’s online presence, while your tailored authentic content will keep them interested.
Include a call to action (CTA) when advertising.
A call to action (CTA) is a necessary conclusion to any post or advertisement, as you can’t assume that a customer will know what steps to take after they view your business. By simply including, “Call for an appointment today!” or “Visit our website for more information!” your brand will likely experience more business than just attaching a phone number or website URL to your post.
Prioritize local SEO and SEO simplicity.
It is essential that your business appears in local searches, as most people find dentists online. Investing in programs that track trending keywords near you will help specify the content you publish and generate more traffic to your website. Be sure to distinguish in-depth content from primary keywords or phrases. As you write for SEO, make sure to think in terms of someone looking for answers, not knowledge. Maintain clear and distinct sections on your website, and make it simple to navigate to satisfy readers.
Add your business to directories.
Ensuring your business page is listed in local directories will guarantee accessibility for someone searching for dentists in the area. The more directories you can fit your business page into, the higher the likelihood a customer will find your name.
Track your results.
The importance of tracking your business’s progress is undeniable, as understanding what works and doesn’t work will continue to improve your marketing operations. Digital advertising does not have to be intimidating; the keys to successful marketing are listed above.
By staying ahead of the curve, your business will prevail over the competition. If you’re interested in learning more about online dental marketing or need help implementing any of the recommendations above, visit our contact page to sign up for our newsletter or book a consultation through our website.
